Ecommerce Performance · AuditJet Glossary
CRO (Conversion Rate Optimization)
The process of increasing the percentage of website visitors who complete a desired action — a purchase, sign-up, or form submission.
Page speed is one of the highest-leverage CRO levers — Amazon found that every 100ms of latency costs 1% in sales. Google's research shows a 12% probability-of-abandonment increase for each additional second of page load time. AuditJet's revenue impact model connects CWV metric values to estimated conversion rate changes to quantify the CRO value of performance improvements.
Related terms
The time from page navigation start until the largest image or text block visible in the viewport has finished rendering.
A Core Web Vital that assesses overall responsiveness by observing the latency of all qualifying interactions throughout the entire page lifecycle and reporting the worst-case value.
The percentage of visitors who navigate away from a website after viewing only one page.
The estimated dollar value of revenue lost or gained due to changes in web performance metrics.
Monitor CRO continuously
AuditJet tracks Core Web Vitals on a schedule with revenue impact alerts.
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