AI Search Visibility · AuditJet Glossary
AI Search Visibility
A website's ability to be discovered, crawled, and recommended by AI-powered search engines including ChatGPT, Perplexity, Claude, and Gemini.
As AI search engines gain market share, being visible in AI results requires different optimisation than traditional SEO. AI search engines use crawlers to index content, reference structured data for entity understanding, and increasingly respect the llms.txt standard for crawl guidance. AuditJet's AI Visibility audit checks all signals relevant to AI search engine discoverability.
Related terms
A proposed standard file placed at a website's root (like robots.txt) that provides structured guidance to AI language models about the site's content.
OpenAI's web crawler used to collect training data and power ChatGPT's web search capabilities.
Perplexity AI's web crawler used to power Perplexity's AI search answers with real-time web content.
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